Chief Executive Officer of Nova Broadcasting Group
Vice Chairman of the Board of Directors of Nova Broadcasting Group
MARCIN OLENDER – Public Policy and Government Relations Manager Central and Eastern Europe, Google
Transforming the world of traditional media into a digital media multiplatform stage
– How can traditional media players respond to new digital media reality at a time when every person is capable of generating content and become media themselves?
– How can we can increase the performance of TV on digital platforms, while creating competitive and better quality digital first content at the same time?
– How can we increase the reach to data management technologies, in order to improve our digital media performance – content and advertisement wise?
– How can we increase trust in digital media (both in terms of content quality and advertisement results) and provoke users to recognize credible brands among fake news ones at a time when more and more people gather their information from social media, where one can find a little bit of everything?